You cannot believe everything you hear. Those with agendas are just waiting for a trusting soul to happen by. It does not take long to convince the gullible of most anything.
Be wary of those who make emotional appeals. Real problems are rarely solved by throwing money at them. In most cases, you are just lining someone else's pockets.
The ones who cry loudest should be the least trusted. Such behavior is meant to elicit a response. Your best interests will tend to be that which most benefits them.
Those who really care will not try to manipulate you. They will cheer the good and rebuke the evil. Be ready to listen, even when they say what you would rather not hear.
The most insidious lies have the sweetest sound. Heat the water gradually, and the creature does not know it is being cooked. They season with deceit and baste with praise.
Desires are the strings used to make you dance. Want for nothing and they have no control. When the frustration comes out, their true forms will be revealed.