If you give people what they want, they will not be happy. If you do not give them what they want, they will go somewhere else. A good salesman convinces you of what you did not know you wanted.
In our society, we can have anything our hearts desire. But people are always searching for more. Things do not satisfy, yet human beings fill their lives with such.
It is not enough to do something well: you must persuade others you have done well. The majority of the struggle is in overcoming their apathy. I believe quality will win in the end, but that may be a long way off.
There are many tricks that can be employed to gain attention. I suggest using whatever works. Focus solely on quality and you will perish in obscurity.
Many are dazzled by bright lights and pretty colors: that is the hook to draw them in. And in they will plunge: hook, line and sinker. It was not the product but the packaging that mattered.
So, be sure to make it appealing. Take the time to give them what they want, or they will find someone else who will. If the outward appearance is not pleasing, they will not bother to look inside.